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Seiko was the brand that brought good mechanical watches designed from the ground up for the masses. The launch of the
Seiko 5 sub-brand 1963 was the key turning point that made Seiko a major world player in wristwatches. Despite kick-starting the
quartz watch tsunami of the 1970s with the launched the world’s first quartz watch in 1969, Seiko
mechanical watch division was able to comfortably weather the storm and strive. Established brands did not react at all or in time and within 15 years later, almost two-thirds of all
Swiss watchmakers closed shop.
The name
Seiko 5 actually signifies the the number of key attributes which Seiko adheres to; self-winding automatic movement, resistance to water, a day-date in a single window, a recessed crown, and a durable case. All this ns a package and manufacturing quality that defies the price point of a Seiko 5 which very few manufacturers can match. As such the
Seiko 5 brand has won respect, affection and loyalty of people from all around the world.
Seiko 5 Sports is a branch of the Seiko 5 dedicated to more sporty and tool-like designs.