King Seiko is a sub-brand of Seiko that was famous in the 1960s and 1970s. Back than, it competed against its sister brand Grand Seiko. The group felt that some healthy competition between its sub-brands was a good motivator for innovation. Unfortunately, the quartz revolution in the 1970s forced Seiko to shelf the King Seiko and Grand Seiko sub-brands. After a couple of decades have passed, the group re-launched the Grand Seiko in 1998. Surprisingly, King Seiko was not revived as well.
In 2000, a one-off release of a King Seiko was made. The SCVN001 was part of the Seiko Historical Collection of that year. However, after reviewing marketing data, it was decided not to continue with the King Seiko line but instead focus on developing the Grand Seiko line which was just re-launched in 1998.
Twenty years later, on 8 December 2020, Seiko announced the second official recreation of the King Seiko line. This time, the SJE083J1 (please refer to this link to read the review) was released which I was lucky enough to get one. This particular model was a limited edition piece and does cost a lot.
In 2022, Seiko finally released a series of standard models under the King Seiko line that are more affordable. This series have five models to choose from and I decided to get the SPB287J1 for the collection.
