I did not come back empty handed when I went for a short business trip to Tokyo, Japan. I went with a purpose to get my hands on any SEIKO Presage watch with a white enamel dial. Within the small window of personal time, I was able to go to my favourite watch shop, BIC Camera in the Shibuya shopping district. Unfortunately, none of the models that I want was available.
Instead I focused on the Prospex series. One line of dive watch I am interested in was the Transocean series. This is a new class created earlier this year to fulfill a certain gap not filled by any existing model under the Perspex line. This gap is especially glaring under the diver class genre.
I bet you are wondering what gap I am alluding to. Well, it's the gap between the professional diver and the professional executive. One of the common feedback which SEIKO gets from its legion of enthusiasts (I too took the opportunity to give a similar feedback) is offering a dive watch that would look equally at ease in a boardroom as it is on a diving platform on the stern of an ocean going boat.
The Prospex class has always been a tool watch but in recent years the demand has been growing from the non-diving community. Quality and brand awareness has made the SEIKO Prospex series a collectable timepiece. The reputation has grown beyond the traditional Japanese and Asian markets as the collection becomes more assessable all over the world. This achievement can also be accorded to the growth of Seiko's distribution channels. The explosion in numbers of Prospex enthusiasts (especially after 2014 when SEIKO decided to globalise the Prospex segment which was until that moment was a JDM exclusive offering from SEIKO) has introduced a number of challenges to the brand.
Instead I focused on the Prospex series. One line of dive watch I am interested in was the Transocean series. This is a new class created earlier this year to fulfill a certain gap not filled by any existing model under the Perspex line. This gap is especially glaring under the diver class genre.
I bet you are wondering what gap I am alluding to. Well, it's the gap between the professional diver and the professional executive. One of the common feedback which SEIKO gets from its legion of enthusiasts (I too took the opportunity to give a similar feedback) is offering a dive watch that would look equally at ease in a boardroom as it is on a diving platform on the stern of an ocean going boat.
The Prospex class has always been a tool watch but in recent years the demand has been growing from the non-diving community. Quality and brand awareness has made the SEIKO Prospex series a collectable timepiece. The reputation has grown beyond the traditional Japanese and Asian markets as the collection becomes more assessable all over the world. This achievement can also be accorded to the growth of Seiko's distribution channels. The explosion in numbers of Prospex enthusiasts (especially after 2014 when SEIKO decided to globalise the Prospex segment which was until that moment was a JDM exclusive offering from SEIKO) has introduced a number of challenges to the brand.